DaSSWeb – Data Science and Statistics Webinar
Tuesday, 12 January, 14:30
Speaker: Elisabeth Fernandes (Público Comunicação Social S.A. & Instituto Universitário de Lisboa (ISCTE-UIL), ISTAR)
Title: Data Analysis at Público
Zoom Link : videoconf-colibri.zoom.us/j/89142347854
Abstract:
The digital era brought new challenges and opportunities to newspapers. The transition from a single medium to a multimedia approach is a path that requires the perfect combination between quality journalism, technology and data.
The traditional publication frequency has been surpassed by a new digital dynamic minute by minute. The reader has access the information, in more channels, in different formats. The narrative control passed from the narrator to the reader. Media companies have large amounts of data with high investments in technology. Data Analysis gained a new protagonism inside the newsrooms, particularly at Público. New daily words like recirculation, engagement and dashboards become part of daily life. In this presentation, we aim to share the recent history of Público’s digital transformation and how data analysis helped to achieve company goals.
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DaSSWeb_Elisabeth_Fernandes.pdf